Women's fashion
Aje
Premium to luxury
Aje captures the essence of Australian coastal luxury, creating feminine pieces inspired by the natural beauty of the Australian landscape. Founded in Bondi in 2008 by Edwina Forest and Adrian Norris, the brand has become synonymous with effortlessly elegant Australian style that resonates globally.
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Price Range
Premium to luxury ($200-$1000+). Tops $200-350, dresses $400-700, special pieces up to $1000+.
Where to Find
- Standalone boutiques in Sydney and Melbourne
- David Jones
- Selected premium retailers
- International stockists
About
Aje captures the essence of Australian coastal luxury, creating feminine pieces inspired by the natural beauty of the Australian landscape. Founded in Bondi in 2008 by Edwina Forest and Adrian Norris, the brand has become synonymous with effortlessly elegant Australian style that resonates globally.
Aje's aesthetic is unmistakably Australian—think flowing silhouettes, natural textures, and a palette inspired by ocean, sand, and sky. The brand creates pieces that feel special yet wearable, with a focus on quality fabrication and thoughtful design details. Aje dresses women who appreciate beauty, craftsmanship, and connection to the natural world.
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