Women's fashion
Forever New
Affordable to mid-range
Forever New brings feminine, romantic fashion to Australian women at accessible price points. The Melbourne-born brand has built a devoted following for its occasion wear, offering beautifully designed dresses and separates perfect for weddings, races, and special events without the premium price tag.
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Price Range
Affordable to mid-range ($50-$300). Tops and basics $50-100, dresses $100-200, occasion wear up to $300.
Where to Find
- Major shopping centres across Australia
- Chadstone Melbourne
- Westfield Sydney
- International stores in UK, South Africa, and Asia
About
Forever New brings feminine, romantic fashion to Australian women at accessible price points. The Melbourne-born brand has built a devoted following for its occasion wear, offering beautifully designed dresses and separates perfect for weddings, races, and special events without the premium price tag.
The brand's aesthetic leans into soft colours, delicate details, and flattering silhouettes that make women feel confident and elegant. Forever New excels at translating runway trends into wearable pieces, with particular strength in occasion dresses, tailored workwear, and statement accessories. The brand has expanded internationally while maintaining its Australian design sensibility.
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