Primarily women's (some girls' ranges)
Seafolly
Mid-range to premium
Seafolly is Australia's most iconic swimwear brand, capturing the essence of Australian beach culture since 1975. Born on the shores of Sydney's Bondi Beach, the brand has grown to become a global leader in swimwear and beach lifestyle fashion, renowned for its quality, fit, and distinctly Australian aesthetic.
Visit WebsiteCategories
SwimwearBikinisOne-piecesCover-upsBeach accessoriesResort wear
Price Range
Mid-range to premium ($80-$250). Bikini separates $80-120 each, one-pieces $150-200, cover-ups $100-180.
Where to Find
- Standalone stores in beach-side locations
- David Jones
- Myer
- Major shopping centres
- International stockists
About
Seafolly is Australia's most iconic swimwear brand, capturing the essence of Australian beach culture since 1975. Born on the shores of Sydney's Bondi Beach, the brand has grown to become a global leader in swimwear and beach lifestyle fashion, renowned for its quality, fit, and distinctly Australian aesthetic.
Seafolly understands swimwear like no other brand—creating pieces that flatter diverse body types, withstand sun, salt, and chlorine, and look effortlessly stylish. Beyond swimwear, the brand offers a complete beach lifestyle collection including cover-ups, accessories, and resort wear that embodies the relaxed Australian coastal lifestyle.
